Fandango: ‘Fantastic Beasts and Where to Find Them’ Outpacing ‘Doctor Strange’ Pre-Sales
Their official press release:
LOS ANGELES – NOVEMBER 16, 2016 – J.K. Rowling’s “Fantastic Beasts and Where to Find Them” is bewitching moviegoers with an entrancing 94 points at the top of Fandango’s movie buzz indicator, Fanticipation. “Beasts,” voted by Fandango moviegoers as the most anticipated movie of the fall season, is outpacing Marvel’s “Doctor Strange” at the same point in the Fandango sales cycle.
“’Beasts’ is off to a fantastic start,” says Fandango Managing Editor Erik Davis. “Fans are beyond excited to return to a wizarding world full of magic and mystery, once again guided by the inventive playfulness of author J.K. Rowling.”
According to a survey of more than 1,000 “Beasts” fans on Fandango:
- 94% identify themselves as Harry Potter fans;
- 91% say they’re already interested in the “Fantastic Beasts” sequels;
- 85% are intrigued by the darker tone of the movie;
- 70% are fans of Oscar-winning actor Eddie Redmayne.
To celebrate the arrival of “Fantastic Beasts,” Fandango is presenting “The Ultimate ‘Harry Potter’ Trailer” here.
Known for having its finger on the pulse of moviegoers, Fandango’s movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango’s advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment. Fandango is the ultimate digital network for all things movies, reaching more than 60 million unique visitors per month across its portfolio of digital properties, according to comScore.