PRESS RELEASE
Seoul, South Korea and Los Angeles, CA (November 28, 2016) – CJ 4DPLEX, the company behind 4DX – the world’s first and leading 4D cinema technology for feature films – and Les Cinémas Gaumont Pathé – the number one cinema chain operator in France, the Netherlands and Switzerland– have made an agreement to bring the first 4DX theatre to France.
The theatre is set to open early next year 2017 and will be located at brand new Pathé’s La Villette multiplex in Paris which is opening mid-December 2016. This location is the largest cinema in Northern Paris, with 16 screens and 2,900 seats.
“We are very delighted to open the first ever 4DX theatre in France,” said Martine Odillard, President of Les Cinémas Gaumont Pathé. “The French love various leisure and entertainment opportunities, and they will welcome the chance to experience an unprecedented and immersive 4DX experience. With this agreement, Les Cinémas Gaumont Pathé will solidify its position as a pioneer in the cinema exhibition business in France, delivering a fully immersive cinema experience to French moviegoers.”
Since making its first debut in Europe in 2012, 4DX has expanded throughout the region and is now operating in 15 European countries, including Russia, Hungary, Poland, Czech Republic, Bulgaria, Croatia, Ukraine, UK, Switzerland, Romania, Turkey, Portugal, Slovakia, Serbia and Norway.
More than 370 major Hollywood films have been released 4DX recording successful performances at the box office, especially with the big blockbusters. For example, 4DX recorded an occupancy rate of over 80% during its opening weekend of Batman v Superman: Dawn of Justice in the UK. Due to its widespread success, 4DX has added 5 more screens in the UK just this year, resulting in a total of 8 screens across the country
“We are very excited into a new market with Les Cinémas Gaumont Pathé, the leading cinema company in France. Western Europe is very important market for 4DX. Through our new opening, we are looking forward to further expanding our reach to additional Western European countries. We strongly believe that 4DX will offer new movie-going opportunities to French movie fans, and will gradually change the country’s movie-going trends, as well as other neighboring countries,” said Byung-Hwan Choi, CEO of CJ 4DPLEX.
4DX technology enhances the onscreen visuals of action-packed blockbusters, enabling a completely immersive event that transcends the traditional cinema experience through motion-activated seats and special effects including but not limited to wind, fog, rain, lightning, vibrations and scents. The result is that 4DX, going beyond 3D, adds visual, aural, olfactory and tactile dimensions to the film-viewing experience, lending itself perfectly to movies of all genres.
4DX is the fastest-growing premium cinema format, dominating the worldwide 4D cinema market. 4DX is operating over 38,000 available seats operating at more than 309 theatres in 42 countries
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