Long Range Forecast: ‘It’ Promises September Scares, Will ‘Home Again’ Counter-Program?; ‘Dunkirk’ Buzz Building
Our early look at September’s release slate continues this week with two new additions to the Long Range Forecast:
(Warner Bros. / New Line)
- Legions of Stephen King fans have awaited a modern take on the property, one of the famed author’s most popular works.
- Social media around the first trailer’s release was ecstatic, delivering a very impressive number of views across multiple platforms.
- The film’s official Facebook page is already trending ahead the pace of 2014’s Annabelle.
- The lack of breakouts in the horror genre so far in 2017 has left the target audience hungry for scares. Combined with the industry’s increased adoption of utilizing the year-round calendar for high profile films, this could be a standout September performer along the lines of Insidious: Chapter 2.
- Opening one week into the typically slow month of September will always be a slight concern as audiences come down from the summer movie rush (then again, they may ready to head back after what looks to be a weak August).
- Social media tracking will naturally be quite challenging given the film’s generic title. As such, Twitter trends will be intriguing to watch.
(Open Road Films)
- The combination of Reese Witherspoon and writer/director Hallie Meyers-Shyer (daughter of Nancy Meyers) could turn into this an appealing rom-com for women.
- With a number of male-leaning films slated for late August and September, there’s little in the way of direct competition for the target audience.
- Although her mother’s influence could be very helpful among fans of It’s Complicated, The Intern, and The Holiday, Meyers-Shyer’s pull as a filmmaker is untested since this is her debut as both a writer and director.
- We expect a somewhat back-loaded run since It is likely to attract a large share of date night and female audiences itself on the same opening weekend.
This Week’s Changes & Other Notes
- Dunkirk‘s social media activity continues to impress in a huge way ahead of next week’s opening. Although there are several caveats to this comparison, the film’s Twitter activity is significantly ahead of the pace of films like Gravity, The Martian, Mad Max: Fury Road, and American Sniper.
- Girls Trip continues to trend upward as an early wave of positive reviews back up the comedy’s increasingly healthy social media footprint.
- The Emoji Movie has been given an uptick following Despicable Me 3‘s performance coming under a bit below expectations, which could help the former title’s ability to court parents with young kids in summer’s final month.
|Release Date||Title||3-Day Wide Opening||% Chg from Last Week||Domestic Total||% Chg from Last Week||Location Count||Distributor|
|7/21/2017||Valerian and the City of a Thousand Planets||$18,500,000||$49,000,000||-9%||3,200||STX Entertainment|
|7/28/2017||Atomic Blonde||$27,500,000||$82,500,000||3,000||Focus Features|
|7/28/2017||The Emoji Movie: Express Yourself||$29,000,000||7%||$102,000,000||7%||3,400||Sony / Columbia|
|8/4/2017||The Dark Tower||$42,000,000||$107,000,000||Sony / Columbia|
|8/4/2017||An Inconvenient Sequel: Truth to Power||n/a||n/a||Paramount|
|8/11/2017||Annabelle: Creation||$27,000,000||$61,000,000||Warner Bros. / New Line|
|8/11/2017||The Glass Castle||$3,500,000||$10,500,000||Lionsgate|
|8/11/2017||The Nut Job 2: Nutty By Nature||$12,000,000||$40,000,000||Open Road|
|8/18/2017||The Hitman’s Bodyguard||$19,000,000||$57,000,000||Lionsgate / Summit|
|8/18/2017||Logan Lucky||$12,000,000||$39,000,000||Bleecker Street|
|8/25/2017||All Saints||$4,000,000||$12,000,000||Sony / Columbia|
|8/25/2017||Birth of the Dragon||$2,500,000||$5,500,000||BH Tilt|
|8/25/2017||Crown Heights||n/a||n/a||Amazon Studio / IFC Films|
|8/25/2017||Polaroid||$9,000,000||$23,500,000||TWC / Dimension|
|8/25/2017||Tulip Fever||n/a||n/a||Weinstein Company|
|8/30/2017||Leap!||$4,500,000||$15,800,000||The Weinstein Company|
|9/8/2017||Home Again||$12,000,000||NEW||$45,000,000||NEW||Open Road Films|
|9/8/2017||It||$40,000,000||NEW||$100,000,000||NEW||Warner Bros. / New Line|
Shawn Robbins and Alex Edghill contributed to this report.