Long Range Tracking: ‘Escape Room’ First Look; ‘Creed II,’ ‘Aquaman,’ & More Updates
This week’s report briefly takes an early look at the first confirmed wide release slated for the new year on the weekend of January 4.
Opening Weekend Range: $10 – 20 million
The film’s first trailer recently debuted online, promising the high production quality that has come to be expected from the booming horror/thriller field. Early social media buzz is difficult to gauge for original films in the genre, particularly when opening immediately in the wake of a crowded end-of-year corridor filled with titles audiences are more focused on. Still, there is enough reason to expect this will successfully counter-program those holiday holdovers thanks to targeted appeal among teen and young adult moviegoers.
Paramount currently has Eli slated to open on January 4; however, we’re expecting that release to change with minimal marketing up to this point and the direct competition with Sony’s Escape Room.
|Release Date||Title||3-Day Wide Release Tracking||% Chg from Last Week||Domestic Total Forecast||% Chg from Last Week||Estimated Location Count||Distributor|
|11/16/2018||Fantastic Beasts: The Crimes of Grindelwald||$70,000,000||-4%||$205,000,000||-5%||4,000||Warner Bros.|
|11/21/2018||Ralph Breaks the Internet||$50,000,000||$200,000,000||3,900||Disney|
|11/21/2018||Robin Hood||$10,000,000||$30,000,000||2,900||Lionsgate / Summit|
|11/21/2018||Green Book (Wide Expansion)||$5,500,000||NEW||n/a||2,400||Universal|
|11/30/2018||The Possession of Hannah Grace||n/a||n/a||Sony / Columbia|
|12/12/2018||Once Upon a Deadpool (Limited Release)||n/a||n/a||Fox|
|12/14/2018||The Mule||$14,000,000||$80,000,000||Warner Bros.|
|12/14/2018||Spider-Man: Into the Spider-Verse||$22,000,000||$90,000,000||Sony / Columbia|
|12/19/2018||Mary Poppins Returns||$40,000,000||$350,000,000||Disney|
|12/21/2018||Welcome to Marwen||n/a||n/a||Universal|
|12/25/2018||Holmes & Watson||$17,000,000||$85,000,000||Sony / Columbia|
|1/4/2019||Escape Room||$13,000,000||NEW||$32,000,000||NEW||Sony / Columbia|
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