Long Range Tracking: ‘The House With a Clock In Its Walls’

This week’s report takes a first look at the fall season’s first offering for kids and families, slated to open on September 21.

The House With a Clock In Its Walls
Opening Weekend Range: $20 – 30 million

Jack Black and Cate Blanchett headline this adaptation from director Eli Roth, who makes the transition from R-rated genre films to a more family-friendly project. Early social media growth isn’t quite on par with that of September 2016’s Miss Peregrine’s Home for Peculiar Children, although that could partly be chalked up to that film having benefited from director Tim Burton’s loyal fan base.

Jack Black will be a particular advantage for House thanks to his strong appeal among families coming off the successful first Goosebumps film and, more recently, Jumanji: Welcome to the Jungle. Direct competition from Smallfoot one week later is notable when considering long-term prospects among younger audiences, but playability through Halloween season could be strong.

8-Week Tracking

Release Date Title 3-Day Wide Opening % Chg from Last Week Domestic Total % Chg from Last Week Estimated Location Count Distributor
8/3/2018 Disney’s Christopher Robin $31,500,000 5% $115,500,000 5% 3,500 Disney
8/3/2018 The Darkest Minds $9,000,000 $28,000,000 3,000 Fox
8/3/2018 The Spy Who Dumped Me $16,000,000 -3% $57,000,000 -5% 3,000 Lionsgate
8/10/2018 Dog Days $4,500,000 $13,000,000 2,500 LD Entertainment
8/10/2018 The Meg $14,500,000 4% $38,000,000 3% 3,200 Warner Bros.
8/10/2018 Slender Man $21,000,000 $55,000,000 3,000 Sony / Screen Gems
8/15/2018 Crazy Rich Asians $13,000,000 $42,000,000 Warner Bros.
8/17/2018 Alpha $8,000,000 -6% $22,600,000 -6% Sony / Studio 8
8/17/2018 Mile 22 $16,000,000 7% $50,000,000 14% STX
8/24/2018 A.X.L. $3,000,000 $7,500,000 Global Road
8/24/2018 The Happytime Murders $15,500,000 -3% $40,500,000 -4% STX
8/24/2018 Searching n/a n/a Sony / Screen Gems
8/29/2018 Operation Finale n/a n/a MGM
8/31/2018 Kin n/a n/a Lionsgate / Summit
8/31/2018 Ya Veremos n/a n/a Pantelion
9/7/2018 God Bless the Broken Road n/a n/a Freestyle Releasing
9/7/2018 The Nun $40,000,000 $96,000,000 Warner Bros. / New Line
9/7/2018 Peppermint $12,000,000 $33,500,000 STX Entertainment
9/14/2018 The Predator (2018) $28,000,000 $65,000,000 Fox
9/14/2018 A Simple Favor $14,000,000 $40,000,000 Lionsgate
9/14/2018 Unbroken: Path to Redemption $2,000,000 $4,900,000 Pure Flix
9/14/2018 White Boy Rick $7,500,000 $24,000,000 Sony / Studio 8
9/21/2018 Fahrenheit 11/9 n/a n/a Briarcliff
9/21/2018 The House with a Clock In Its Walls $24,000,000 NEW $79,000,000 NEW Universal
9/21/2018 Life Itself n/a n/a Amazon Studios

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Shawn Robbins

9 Comments

  1. Avatar
    Alessio Pasquali July 27, 2018

    At least Disney’s Christopher Robin will still be another $100M domestic grosser for Disney.

    Reply
  2. Avatar
    RussVB July 27, 2018

    The House … will do well to get that high while battling STS*

    * Stupid Title Syndrome

    Reply
    • Avatar
      George July 28, 2018

      Do some research. It was a novel first.

      Reply
      • Avatar
        RussVB July 28, 2018

        Am aware. Article says as much… “this adaptation from director Eli Roth”.
        But a stupid title is a stupid title regardless.

        Reply
    • Avatar
      Jacen July 28, 2018

      Disagree with the “stupid title.” It may not be an eternal winner, but at least it is distinctive. Look at the the others on the list: so many are bland, generic, or unrevealing. At least this tells you two specific things about the story while also selling the idea that it’s either SF or fantasy, probably with a quasi-horror vibe. The title fits in with others like The Day I Sold My Father for Two Goldfish, Tales of a Fourth Grade Nothing, or “Repent, Harlequin!” Said the Ticktock Man. Granted, none of those have been made into movies, to my knowledge, but they show a similar playfulness with their titling.

      Reply
  3. Avatar
    Ben July 27, 2018

    The Meg will make so much more than that

    Reply
  4. Avatar
    Mal July 28, 2018

    Dog days will make so much more , i mean did you see the cast ? Nina dobrev , eva longoria , vanessa hudgens , finn wolward….

    Reply
  5. Avatar
    ash July 28, 2018

    The House wtciiw will make twice as much as Meg? R u kidding me?

    Reply
  6. Avatar
    Matt July 31, 2018

    Crazy Rich Asians will go WAY higher, and think The Meg will go higher too

    Reply

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