Long Range Tracking: ‘The Kid Who Would Be King’ & ‘Serenity’
This week’s report takes a first look at the final weekend of January 2019, currently slated with the release of Fox’s The Kid Who Would Be King and Aviron’s Serenity.
- The Kid Who Would Be King could benefit from its positioning as one of the first youth-friendly films of the year, getting a two-week jump on February 8’s The LEGO Movie 2. Initial trailers and the film’s high production value under director Joe Cornish could aid appeal to parents.
- Matthew McConaughey and Anne Hathaway may provide enough star power for Serenity to counter-program the family-leaning opener.
- Early Trailer Impact and social media trends are mixed for The Kid Who Would Be King, which is to be expected given the glut of family-driven holiday releases before it.
- Distributor Aviron has a young history, so it remains to be seen how much marketing is employed closer to release. Serenity will also have to fend off a potentially strong second weekend from Glass and, likely, a number of Oscar candidates in varying stages of expansion.
|Release Date||Title||3-Day Wide Release Tracking||% Chg from Last Week||Domestic Total Forecast||% Chg from Last Week||Estimated Location Count||Distributor|
|12/12/2018||Once Upon a Deadpool (Limited Release)||n/a||n/a||Fox|
|12/14/2018||The Mule||$16,000,000||7%||$80,000,000||Warner Bros.|
|12/14/2018||Spider-Man: Into the Spider-Verse||$30,000,000||3%||$135,000,000||4%||Sony / Columbia|
|12/19/2018||Mary Poppins Returns||$38,000,000||-5%||$320,000,000||-9%||Disney|
|12/21/2018||Welcome to Marwen||$4,500,000||$22,000,000||Universal|
|12/25/2018||Holmes & Watson||$17,000,000||$85,000,000||Sony / Columbia|
|1/4/2019||Escape Room||$13,000,000||$32,000,000||Sony / Columbia|
|1/11/2019||A Dog’s Way Home||$12,000,000||$40,000,000||Sony / Columbia|
|1/11/2019||Perfect Strangers||n/a||n/a||Lionsgate / Pantelion Films|
|1/18/2019||Arctic Dogs||$5,500,000||NEW||$17,000,000||NEW||Entertainment Studios|
|1/25/2019||The Kid Who Would Be King||$15,000,000||NEW||$50,000,000||NEW||Fox|
|1/25/2019||Untitled STX Action/Thriller||n/a||n/a||STX Entertainment|
Tracking and forecasts are subject to change each week as marketing, reviews, and other factors are taken into consideration.
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