Long Range Tracking: ‘Ocean’s 8’ Early Forecasts, Latest ‘Avengers: Infinity War’ Outlook
This week’s report takes a first look at Ocean’s 8, the anticipated continuation of Steven Soderbergh’s rebooted 2001-2007 trilogy, which is currently slated for release on June 8.
The main attraction for the film has thus been far been the decision to shift toward an all-female ensemble led by Sandra Bullock, Cate Blanchett, Anne Hathaway, Helena Bonham Carter, Sarah Paulson, Rihanna, and more. Although George Clooney, Brad Pitt, et al aren’t expected to return, there is word that Matt Damon will reprise his character from the previous films.
Early social media buzz is comparable to that of Bullock’s own 2013 summer hit, The Heat, as Ocean’s previous teaser and latest trailer (below) have been warmly received. The film will effectively serve as the first female-targeted tentpole of summer following a month of May dominated by male-leaning blockbusters, a huge advantage in an industry that is increasingly seeing the benefits of a more diverse release slate. Additionally, writer/director Gary Ross is no stranger to successful female-driven films having helmed 2012’s The Hunger Games adaptation.
Also opening on June 8 will be A24’s sleeper hit candidate Hereditary, but we’re holding off on public forecasts at this time.
Check our initial tracking projection for Ocean’s 8 in the table below.
Avengers: Infinity War Tracking Update
- Infinity War is redefining the ceiling of pre-release buzz for the superhero genre. Following last week’s increase in tracking projections, Fandango reported a few days ago that the massively anticipated semi-finale to the last ten years of the Marvel Cinematic Universe is outselling all MCU titles (dating back to 2015’s Ant-Man) combined through the same point in the pre-sales cycle. Our own social media metrics continue to reach new heights for the genre, with Twitter activity notably performing 129 percent higher than Captain America: Civil War and 52 percent higher than Avengers: Age of Ultron at comparable points in the pre-release cycle. Outside the MCU, Infinity War is well ahead of Star Wars: The Last Jedi and approaching levels similar to those of Star Wars: The Force Awakens. The Marvel epic’s chances at reaching that latter film’s all-time opening weekend record of $247.97 million are increasingly possible based on current trends.
At this time, Boxoffice’s tracking ranges for the next Marvel tentpole are:
Domestic Opening Weekend: $235 million – $255 million
Domestic Total Gross: $565 million – $650 million
Updates to follow as necessary in the weeks ahead.
|Release Date||Title||3-Day Wide Opening||% Chg from Last Week||Domestic Total||% Chg from Last Week||Estimated Location Count||Distributor|
|4/20/2018||I Feel Pretty||$17,000,000||$57,000,000||3,200||STXfilms|
|4/20/2018||Super Troopers 2||$5,000,000||$9,000,000||2,000||Fox Searchlight|
|4/20/2018||Traffik||$3,500,000||$8,500,000||-3%||1,000||Lionsgate / Summit|
|4/27/2018||Avengers: Infinity War||$235,000,000||4%||$600,000,000||2%||4,200||Disney / Marvel|
|5/4/2018||Bad Samaritan||n/a||n/a||Electric Entertainment|
|5/4/2018||Overboard||$14,000,000||$39,000,000||Lionsgate / Pantelion|
|5/11/2018||Life of the Party||$21,000,000||$54,000,000||Warner Bros. / New Line|
|5/18/2018||Show Dogs||$8,000,000||$25,000,000||Open Road|
|5/25/2018||Solo: A Star Wars Story||$150,000,000||$390,000,000||Disney|
|6/1/2018||Upgrade||n/a||n/a||OTL Releasing / BH Tilt|
|6/8/2018||Ocean’s 8||$42,000,000||NEW||$145,000,000||NEW||Warner Bros.|
Ocean’s 8 Official Trailer