PRESS RELEASE
BOCA RATON, Fla., Jan. 10, 2019 /PRNewswire/ — This January, iPic® members and moviegoers can look forward to elevating their popcorn with Questlove’s new line of SNEAKIES popcorn seasonings, developed as part of his Popcorn Collection exclusively for Williams-Sonoma, and are now making their debut at iPic® Theaters around the country.
To announce the launch, Questlove filmed an on-site “trailer” for his SNEAKIES at iPic Fulton Market in NYC. The promotional video can be viewed here: https://www.youtube.com/watch?v=LGJjvFbVzr0.
“Ever since I can remember, I’ve loved going to the movies. But what’s the movies without popcorn, and what’s popcorn without popcorn flavoring?” explains Questlove, who is the drummer and co-founder of The Roots and culinary entrepreneur.
SNEAKIES come in a variety of flavors including Truffle Parm Rosemary, Lemon Pepper and Sunday Morning Cereal. Available for purchase both in theater and at the iPic Express counter, the trio is sold for $20 and can be enjoyed in-cinema with three small bags of popcorn for guests to sample each flavor, or saved to enjoy from the comfort of home.
Every iPic Premium Plus ticketholder receives a complimentary pillow and blanket along with free popcorn throughout the film – perfect to enjoy the exciting new SNEAKIES from the comfort of their cinema seats, equipped with a ‘Ninja’ server call button for the ultimate convenience.
iPic has previously partnered with national and international celebrities and chefs in special menu features and culinary enhancements including Jet Tila of ‘Chopped’ and ‘Iron Chef America;’ ‘Top Chef’ competitor and World Pizza Championships winner Elizabeth Falkner; Phil Rosenthal of Netflix series ‘Somebody Feed Phil;’ and Border Grill’s Mary Sue Milliken, among others.
About iPic® Entertainment
Established in 2010 and headquartered in Boca Raton, FL, iPic® Entertainment (“iPic or the “Company”) (NASDAQ: IPIC) is America’s premier luxury restaurant-and-theater brand. A pioneer of the dine-in theater concept, iPic® Entertainment’s mission is to provide visionary entertainment escapes, presenting high-quality, chef-driven culinary and mixology in architecturally unique destinations that include premium movie theaters and restaurants. iPic® Theaters offers guests two tiers of luxury leather seating, Premium Chaise lounge and Premium Plus Pod or reclining seating options. iPic® Theaters currently operates 15 locations with 115 screens in Arizona, California, Florida, Illinois, Maryland, New Jersey, New York, Texas, and Washington and new locations planned for Florida, Georgia, Texas, California and Connecticut. For more information, visit www.ipic.com.
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