Studio Movie Grill Loyalty Program Gives Back to Local Charities

Exhibitor is known for its charitable initiatives

PRESS RELEASE

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Dallas, TX – July 12, 2018: Studio Movie Grill (SMG) is the leader of the in-theater dining concept operating 314 screens in 30 locations nationwide. For the last 18 years, SMG has contributed millions of dollars in corporate giving and in-kind donations to local charities and non-profit organizations committed to making a difference. Once again, SMG is leading the way with its new loyalty program, SMG AccessTM.

SMG AccessTM, launched nationwide in June, is the only theater loyalty program focused on positively impacting community members in need through local organizations. SMG AccessTM is a purpose-first loyalty platform where members earn points on every movie ticket purchased at Studio Movie Grill. When a reward is earned, a movie and meal is donated to an outreach program.  SMG has witnessed firsthand the power of movies to inspire and change lives.

SMG AccessTM provides a groundbreaking and purposeful way for guests to support outreach programs in their neighborhoods.  “It’s great to see a loyalty program that gives back to the community,” said Vinele Grana, Vice President, Worldwide Exhibitor Partnerships, Sony Pictures Entertainment.  This month, SMG AccessTM members will launch the program nationwide by donating 1,500 movies and meals to the following organizations in collaboration with Sony Pictures Animation’s Hotel Transylvania 3: Summer Vacation, which opens wide on July 13th.  This on top of the 200 movies and meals donated for Lionsgate’s Uncle Drew.  Studio Movie Grill looks forward to announcing additional studio partnerships this year.

Dallas, TX BIG THOUGHT
Plano, TX CITY HOUSE/MY FRIENDS HOUSE
Scottsdale, AZ CAMELOT THERAPEUTIC HORSEMANSHIP
Bakersfield, CA LEAGUE OF DREAMS
Rocklin, CA ROCKLIN USD – Special Ed Dept.
Chatham, IL CHICAGO PARK DISTRICT SPECIALTY CAMPS
Upper Darby, PA BOYS & GIRLS CLUB
Marietta, GA MARIETTA POLICE ATHLETIC LEAGUE
Holcomb, GA WE ARE THE HUGHES
Tampa, FL MIGHTY KIDS
Tampa, FL CHILDRENS CANCER CENTER

How it Works:              

Every time a guest earns 1,000 SMG AccessTM points they will receive a $10 eBonus Card, which can be used for movie tickets, food and non-alcoholic beverages at any SMG location. Every time a reward is earned, SMG will donate a movie and meal to a local nonprofit in that community. Going to the movies has never been more meaningful and loyal guests can join SMG on its mission to impact one million lives.

As a conscious business, SMG is committed to creating a positive wake for all five of its stakeholders. Honoring its commitment to Opening Hearts and Minds, One Story at a Time™, SMG’s legacy programs include Special Needs Screenings, Chefs for Children program and annual Opening Hearts & Minds Award, which strive to help families and acknowledge local heroes. SMG AccessTM further differentiates Studio Movie Grill and allows loyal guests to actively participate in helping support its mission to open hearts and minds, one story at a time.

More information can be found at https://www.studiomoviegrill.com/

Boxoffice Staff

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