Weekend Actuals: ‘Crazy Rich Asians’ Dips Just 6.4% to $24.8M in Weekend 2; ‘Happytime Murders’ Underperforms with $9.5M

Weekend Actuals: ‘Crazy Rich Asians’ Dips Just 6.4% to $24.8M in Weekend 2; ‘Happytime Murders’ Underperforms with $9.5M

August 26, 2018 3 Comments

Monday Update: Crazy Rich Asians just posted one of the best second-weekend holds in modern movie history, with the Warner Bros. romantic comedy falling only -6.4% to $24.8 million. Almost all the movies whose second weekends have ever fallen that mildly — or even gained relative to their openings — saw their

Weekend Actuals: ‘Crazy Rich Asians’ Pops w/ $26.5M 3-Day, $35.2M 5-Day; ‘Mile 22’ Smuggles $13.7M

Weekend Actuals: ‘Crazy Rich Asians’ Pops w/ $26.5M 3-Day, $35.2M 5-Day; ‘Mile 22’ Smuggles $13.7M

August 19, 2018 No Comments

Monday Update: It might not quite qualify as “crazy rich,” but Crazy Rich Asians topped the box office this weekend with a confirmed $26.5 million. The Warner Bros. romantic comedy earned steadily higher studio estimates, from $23.6 million on Saturday to $25.2 million on Sunday to a $26.5 million actual on

Weekend Estimates: ‘Crazy Rich Asians’ Paces Strong ($30M+ 5-Day); ‘The Meg’ Adds $20M+; ‘Mile 22’ Modest ($14M+); ‘Alpha’ Eyes $9M+

Weekend Estimates: ‘Crazy Rich Asians’ Paces Strong ($30M+ 5-Day); ‘The Meg’ Adds $20M+; ‘Mile 22’ Modest ($14M+); ‘Alpha’ Eyes $9M+

August 18, 2018 No Comments

Saturday Update: Warner’s Crazy Rich Asians continued its excellent early performance with another $7.26 million earned on Friday, giving the strongly reviewed rom-com a running three-day tally of $16.03 million.  With very positive word of mouth and minimal competition in tow, we’re projecting the film to land around $23.6 million for the three-day

Trailer Impact: ‘Crazy Rich Asians’ Posts Highest Recall; ‘Venom’ Sparks Most Positive Interest

Trailer Impact: ‘Crazy Rich Asians’ Posts Highest Recall; ‘Venom’ Sparks Most Positive Interest

August 16, 2018 No Comments

Top Three Trailers with Highest Recall Score Among Moviegoing Audiences Moviegoers tell us the trailers they most recall seeing at their most recent visit to a cinema. Crazy Rich Asians (Warner Bros.) Wednesday, August 15 [yesterday] 18% of moviegoers (149 respondents) saw and recalled this trailer, its new peak. That’s up

Weekend Forecast: ‘Crazy Rich Asians,’ ‘Mile 22,’ & ‘Alpha’

Weekend Forecast: ‘Crazy Rich Asians,’ ‘Mile 22,’ & ‘Alpha’

August 15, 2018 3 Comments

On the heels of The Meg‘s breakout debut, August continues to look much stronger than once expected as another new release looks to exceed early indicators. Crazy Rich Asians is riding a strong wave of buzz thanks to excellent pre-sales that have matched/exceeded films like Mamma Mia! Here We Go Again and Girls Trip, while

Long Range Tracking: ‘A Star Is Born’ & ‘Venom’ (Updated)

Long Range Tracking: ‘A Star Is Born’ & ‘Venom’ (Updated)

August 10, 2018 17 Comments

August 16 Update: Following a deeper dive into new data, we’re revisiting initial forecasts for Venom in a rare mid-week update. Check here for further analysis and revised forecasts on the upcoming release. === The fourth quarter of 2018 is poised for a strong start as this week’s report takes an early

Trailer Impact: ‘The Meg’ Posts Highest Recall; ‘The Happytime Murders’ Sparks Most Positive Interest

Trailer Impact: ‘The Meg’ Posts Highest Recall; ‘The Happytime Murders’ Sparks Most Positive Interest

August 9, 2018 No Comments

Top Three Trailers with Highest Recall Score Among Moviegoing Audiences Moviegoers tell us the trailers they most recall seeing at their most recent visit to a cinema. The Meg (Warner Bros.) this Friday, August 10 16% of moviegoers (169 respondents) saw and recalled this trailer, its highest score to date. That’s

Long Range Tracking: ‘Hell Fest,’ ‘Night School,’ & ‘Smallfoot’; ‘The Meg’ Update

Long Range Tracking: ‘Hell Fest,’ ‘Night School,’ & ‘Smallfoot’; ‘The Meg’ Update

August 3, 2018 7 Comments

This week’s report takes an early look at the final weekend of September, currently slated for a trio of new releases from major studios. Hell Fest Opening Weekend Range: $6 – 12 million As is the case with most original horror films, it’s too early to gauge the full potential

Long Range Tracking: ‘The House With a Clock In Its Walls’

Long Range Tracking: ‘The House With a Clock In Its Walls’

July 27, 2018 9 Comments

This week’s report takes a first look at the fall season’s first offering for kids and families, slated to open on September 21. The House With a Clock In Its Walls Opening Weekend Range: $20 – 30 million Jack Black and Cate Blanchett headline this adaptation from director Eli Roth,

Trailer Impact: ‘Ant-Man and the Wasp’ Most Remembered Trailer of the Week, ‘Alpha’ Creates Most Positive Interest

Trailer Impact: ‘Ant-Man and the Wasp’ Most Remembered Trailer of the Week, ‘Alpha’ Creates Most Positive Interest

July 5, 2018 No Comments

Welcome to the inaugural installment of Trailer Impact, a new weekly column on BoxOffice.com every Thursday. Every week, our parent company Webedia Movies Pro surveys up to two thousand moviegoers from the past week in the U.S. and Europe. We ask two main questions: Which trailers did the most respondents see