Long Range Tracking: ‘A Star Is Born’ & ‘Venom’

Long Range Tracking: ‘A Star Is Born’ & ‘Venom’

August 10, 2018 13 Comments

The fourth quarter of 2018 is poised for a strong start as this week’s report takes an early look at the prospects of two October 5 releases. A Star Is Born Opening Weekend Range: $25 – 35 million Social media buzz is steadily growing for this remake thanks to strong

Trailer Impact: ‘The Meg’ Posts Highest Recall; ‘The Happytime Murders’ Sparks Most Positive Interest

Trailer Impact: ‘The Meg’ Posts Highest Recall; ‘The Happytime Murders’ Sparks Most Positive Interest

August 9, 2018 No Comments

Top Three Trailers with Highest Recall Score Among Moviegoing Audiences Moviegoers tell us the trailers they most recall seeing at their most recent visit to a cinema. The Meg (Warner Bros.) this Friday, August 10 16% of moviegoers (169 respondents) saw and recalled this trailer, its highest score to date. That’s

Long Range Tracking: ‘Hell Fest,’ ‘Night School,’ & ‘Smallfoot’; ‘The Meg’ Update

Long Range Tracking: ‘Hell Fest,’ ‘Night School,’ & ‘Smallfoot’; ‘The Meg’ Update

August 3, 2018 7 Comments

This week’s report takes an early look at the final weekend of September, currently slated for a trio of new releases from major studios. Hell Fest Opening Weekend Range: $6 – 12 million As is the case with most original horror films, it’s too early to gauge the full potential

Long Range Tracking: ‘The House With a Clock In Its Walls’

Long Range Tracking: ‘The House With a Clock In Its Walls’

July 27, 2018 9 Comments

This week’s report takes a first look at the fall season’s first offering for kids and families, slated to open on September 21. The House With a Clock In Its Walls Opening Weekend Range: $20 – 30 million Jack Black and Cate Blanchett headline this adaptation from director Eli Roth,

Trailer Impact: ‘Ant-Man and the Wasp’ Most Remembered Trailer of the Week, ‘Alpha’ Creates Most Positive Interest

Trailer Impact: ‘Ant-Man and the Wasp’ Most Remembered Trailer of the Week, ‘Alpha’ Creates Most Positive Interest

July 5, 2018 No Comments

Welcome to the inaugural installment of Trailer Impact, a new weekly column on BoxOffice.com every Thursday. Every week, our parent company Webedia Movies Pro surveys up to two thousand moviegoers from the past week in the U.S. and Europe. We ask two main questions: Which trailers did the most respondents see

Long Range Tracking: ‘Alpha,’ ‘Crazy Rich Asians,’ & ‘Mile 22’

Long Range Tracking: ‘Alpha,’ ‘Crazy Rich Asians,’ & ‘Mile 22’

June 22, 2018 7 Comments

Boxoffice’s report this week focuses on early tracking for a trio of mid-August releases. Alpha Opening Weekend Range: $7 – 12 million Multiple release date changes and a notable shift in the film’s tone with its most recent trailer are contributing to modest activity here. Crazy Rich Asians Opening Weekend

COMING SOON: Special San Diego Comic Con Round Up

COMING SOON: Special San Diego Comic Con Round Up

July 25, 2017 No Comments

Welcome to BoxOffice Trailer Throw Down! Where we round up the week’s finest trailers so you don’t get sucked down a YouTube rabbit hole. This week not only do we keep you out of dark internet rabbit holes, we save you a trip to San Diego and a 48 hour wait to