Monday Update: The incredibly crowded second half of December began this weekend with four new wide releases, led by Spider-Man: Into the Spider-Verse with $35.3M. Sony’s animated superhero movie opened about in line with expectations, helped by very strong reviews. It debuted far below any of the six standalone live action Spider-Man
Monday Update: Disney’s animated sequel Ralph Breaks the Internet led the box office for the second weekend with $25.5M. The sequel fell -54.5%, a bit better than the -58.1% post-Thanksgiving drop for the original Wreck It Ralph in 2012. Sony’s horror movie The Possession of Hannah Grace, the only new wide release opening this weekend, started
Monday Update: It was one of the higher earning Thanksgiving weekends in recent memory, as Disney’s Ralph Breaks the Internet broke the box office with a $56.2M 3-day weekend. The animated sequel started noticeably above 2012’s original Wreck-It Ralph, although the comparison may not be apples to apples because it didn’t debut during a
With no new wide releases joining our tracking calendar this weekend, we’ve decided to take a look at where the overall market is shaping up to finish by year’s end — and it’s looking like a historic finish. Based on our tracking models for all major studio films opening between
Top Three Trailers with Highest Recall Score Among Moviegoing Audiences Moviegoers tell us the trailers they most recall seeing at their most recent visit to a cinema, among films opening in the next 10 weeks. Halloween (Universal) Friday, October 19 18.6% of moviegoers (175 respondents) saw and recalled this trailer.
This week’s report features an early look at Thanksgiving weekend and how the frame’s three major releases are currently tracking. Fun fact: Disney currently owns the top nine three-day Thanksgiving openings of all time. If Ralph Breaks the Internet meets early tracking projections, it would surpass Warner Bros.’ Four Christmases ($31.1 million) to give