Monday Update: Universal’s romance Fifty Shades Freed wouldn’t “submit” to anyone this weekend, taking first place with $38.5 million. Although that’s the lowest opening of the three Shades films, coming in 17.2 percent behind last year’s Fifty Shades Darker, it was about in line with pre-release expectations. Sony’s family comedy Peter Rabbit exceeded its
Monday Update: For the first time since Star Wars: The Force Awakens, a film has spent its fourth weekend leading the box office. Sony’s Jumanji: Welcome to the Jungle returned to the spot for a fourth frame with a confirmed $10.9 million, ascending after having spent last frame in second place. Lionsgate’s
Monday Update: Fox’s action sequel Maze Runner: The Death Cure opened below the franchise’s two previous installments, but still secured first place at the box office with $24.1 million. That was enough to best Sony’s Jumanji: Welcome to the Jungle, which had won the previous three weekends and fell to second place with $16.1
Monday Update: Sony’s Jumanji: Welcome to the Jungle came in slightly below its Sunday estimate with a confirmed $19.5 million, its third consecutive weekend on top. Two action drama newcomers took the next two slots, with Warner Bros.’ 12 Strong starting in runner-up with $15.8 million and STX’s Den of Thieves exceed expectations with
Saturday Update: It was a dead heat atop the box office on Friday as both 12 Strong and Den of Thieves are out-performing pre-release expectations, each taking in an estimated $5.66 million (including Thursday night earnings) for a first place tie yesterday. 12 Strong had trailed Thieves by just $50,000 on Thursday night alone, meaning it actually won the
12 Strong and Den of Thieves as the post-MLK frame looks to be a much quieter one than last year when Split broke out beyond all expectations to a $40 million launch. The former of the two newcomers will hope to leverage its true story into success among military families, although its currently tracking behind
This week’s edition of the Long Range Forecast welcomes two films currently slated to open on January 19, 2018. Our preliminary analysis and detailed forecasts: PROS: Based on a true story, 12 Strong will hope to find appeal among military families, older male audiences, and fans of Chris Hemsworth and Michael Shannon.