Monday Update: Fox’s superhero sequel proved the franchise was hardly “dead,” as Deadpool 2 opened atop the box office with $125.5 million. While that was about 5 percent behind the original Deadpool from 2016, that film had the benefit of both the President’s Day holiday and Valentine’s Day, rendering comparisons somewhat inexact. The two Deadpool films
Monday Update: Disney’s Avengers: Infinity War scored a three-peat at the box office, winning its third weekend straight domestically while opening with with the second-highest debut ever in China. With $62.0 million, Infinity War captured the 4th-highest third weekend ever, behind only Star Wars: The Force Awakens, Avatar, and February’s Black Panther. Adjusted for ticket
Saturday Update: As expected, Marvel’s Avengers: Infinity War is still king of the box office with another $15.998 million taken in Friday, down an estimated 49 percent from last Friday and bringing the domestic haul above the $500 million threshold in 15 days — topping Star Wars: The Last Jedi (16 days) as the second fastest film
Mother’s Day weekend will see the release of two films targeted directly at mothers and daughters, all while Marvel’s blockbuster behemoth is set to easily lead the way again in its third frame. In general, most holdovers should experience fairly soft drops — particularly those with predominantly male-driven audiences —
The summer season is just around the corner and, as always, is rife with potential successes and disappointments for every major studio. Let’s take a closer look at the social media indicators on Facebook, Twitter, and Instagram to try to ascertain the season’s biggest winners. Methodology Our methodology here will
This week’s report sees the addition of Life of the Party and Breaking In, both currently set for release on Friday, May 11 ahead of Mother’s Day. The weekend has proven to be a solid launching pad for female-targeted films over the years, although with varying degrees of box office and critical success.