National CineMedia

Cinema advertising platform National CineMedia (NCM) today announced new offerings presented in its 2024-25 upfront, providing brands with full-funnel solutions to reach sought-after audiences, including programmatic buying and self-serve automation. NCM is also leveraging its data-driven approach to provide business...

National CineMedia (NCM), the largest cinema advertising platform in the U.S., announced Monday a new five-year exclusive agreement with Santikos Theaters. “As partners since 2016, NCM is thrilled to extend our relationship with Santikos Theaters,” NCM’s vice president of affiliate...

NCM Will Feature Six ROS Bite-Sized Episodes Around Human-Interest Stories

National CineMedia (NCM) has announced the successful completion of its financial restructuring process and emergence from Chapter 11 bankruptcy on August 7th, 2023. This follows confirmation of NCM’s plan of reorganization (the plan) by the United States Bankruptcy Court for...

National CineMedia (NCM) has announced its Plan of Reorganization has been confirmed by the United States Bankruptcy Court for the Southern District of Texas. This milestone comes less than three months after filing for Chapter 11 bankruptcy. The company is...

National CineMedia (NCM) has announced a deal with Adelaide to bring the company’s attention transaction metric (AU) to the cinema advertising industry. Following NCM’s Attention Study where cinema ranked #1 across all video platforms for attention scores, NCM’s integration into...

National CineMedia (NCM), the largest cinema advertising network in the U.S., announced Monday that it has entered into a new 10-year advertising agreement with Regal Cinemas. Through the agreement, NCM acquires the exclusive right to provide on-screen advertisements at Regal...

Cinema advertising network National CineMedia (NCM) announced today that they have filed for Chapter 11 bankruptcy and are planning a series of debt restructuring measures that will bring the company back to a stronger financial position. National CineMedia was formed...

National CineMedia (NCM) and Affinity Solutions released the new study “Economic Impact Study: Moviegoing as an Indicator of Spend” this week, analyzing 8+ million moviegoers to find a predictive relationship between in-theater movie experiences and increased consumer spending. Affinity Solutions...

National CineMedia (NCM) and Spotlight Cinema Networks announced the Elevate Cinema Network (Elevate) today. This collaboration will combine nearly 1,500 NCM screens with Spotlight’s existing network of over 1,200 screens to bring Elevate’s total network to 2,700 screens available for...

National CineMedia (NCM) has announced the expansion of its network with the addition of VIP Cinemas. Headquartered in Lafayette, Indiana, VIP Cinemas is a family-owned and operated circuit of 17 theaters across eight states. NCM is also extending service agreements...

National CineMedia (NCM) and iSpot have announced a new partnership to enhance NCM’s analytics and measurement capabilities. NCM can now report on the incremental reach their advertising brings brand and studio customers. The combination of iSpot and NCM data also...