Monday Update: It couldn’t last forever. After Black Panther had become only the second film of the 21st century to spend five weekends at #1, along with Avatar in 2009-10, it was finally dethroned this weekend by Pacific Rim: Uprising. Universal’s sci-fi sequel opened with $28.1 million. While that was 24.5 percent behind
Saturday Update: Universal’s Pacific Rim: Uprising scored $10.362 million on opening day Friday, including Thursday evening grosses. That’s generally in line with pre-release expectations as the sequel to Guillermo del Toro’s 2013 film came in 29 percent behind its predecessor’s first day and about 15 percent ahead of last week’s Tomb Raider Friday showing. Uprising should easily
March’s penultimate weekend should again be a fairly quiet one compared to this time last year when a string of blockbusters and overperformers were dominating the market. Still, this weekend boasts a handful of new releases that will look to attract a variety of audiences ahead of Easter next week.
This week’s report closes out the first quarter of 2018 with a look at how Easter weekend’s four wide releases are currently tracking. You can find our initial forecasts for Paul, Apostle of Christ, Tyler Perry’s Acrimony, and God’s Not Dead: A Light in Darkness in the chart below. With that said, here’s a preliminary analysis