Saturday Update: Reports of The Meg‘s domestic under-performance have been greatly exaggerated as the campy end-of-summer pic exploded with $16.5 million on opening day Friday, including Thursday night’s take. That sets the weekend on course for what should be in the vicinity of a $40 million debut. Key comparisons for the domestic
Following an incredible hold last week, Mission: Impossible – Fallout remains the film to beat at the North American box office as Tom Cruise’s latest blockbuster heads into its third frame. The biggest challenger on the board appears to be The Meg, spearheaded by fellow action veteran Jason Statham. Tracking for The Meg has been
This week’s report takes an early look at the final weekend of September, currently slated for a trio of new releases from major studios. Hell Fest Opening Weekend Range: $6 – 12 million As is the case with most original horror films, it’s too early to gauge the full potential
Top Three Trailers with Highest Recall Score Among Moviegoing Audiences Moviegoers tell us the trailers they most recall seeing at their most recent visit to a cinema. Disney’s Christopher Robin (Disney) this Friday, August 3 30% of moviegoers (425 respondents) saw and recalled this trailer, its highest score to date.
Top Three Trailers with Highest Recall Score Among Moviegoing Audiences Moviegoers tell us the trailers they most recall seeing at their most recent visit to a cinema. Mission: Impossible – Fallout (Paramount) this Friday, July 27 32% of moviegoers (354 respondents) saw and recalled this trailer. That’s down slightly from
This week’s report focuses on a handful of new releases slated to open on Friday, September 14. The Predator Opening Weekend Range: $24 – 34 million Fans of the franchise are eager to see what writer/director Shane Black (The Nice Guys, Iron Man 3, Lethal Weapon) can do with this latest revival of
This week’s report takes a first look at several releases scheduled for August 24, along with updates on key July titles. Ant-Man and the Wasp Opening Weekend Range: $70 – 90 million (up from $65-85M) Social media and general tracking footprints continue to pace slightly behind Doctor Strange and Thor: The Dark