Weekend Estimates: ‘Crazy Rich Asians’ Eyes Strong $23.5M+ Second Frame; ‘Happytime Murders’ ($10M) & ‘A.X.L.’ ($2M+) Debut Softly
Trailer Impact: ‘A Star Is Born’ Posts Highest Recall; ‘Venom’ Sparks Most Positive Interest
Weekend Forecast: Will ‘Crazy Rich Asians’ Repeat Ahead of ‘The Happytime Murders’ & ‘A.X.L.’?
Long Range Tracking: ‘Bad Times at the El Royale,’ ‘First Man,’ & ‘Goosebumps: Haunted Halloween’
Trailer Impact: ‘The Meg’ Posts Highest Recall; ‘The Happytime Murders’ Sparks Most Positive Interest
Long Range Tracking: ‘The House With a Clock In Its Walls’
Long Range Tracking: ‘The Predator,’ ‘A Simple Favor,’ & ‘White Boy Rick’ Highlight Mid-September
Trailer Impact: ‘Mission: Impossible – Fallout’ Most Remembered Trailer of the Week, ‘Equalizer 2’ Sparks Most Positive Interest
Long Range Tracking: ‘The Happytime Murders’ & ‘Slender Man’; ‘Ant-Man and the Wasp,’ ‘Equalizer 2,’ & ‘Skyscraper’ Updates
Long Range Tracking: ‘Alpha,’ ‘Crazy Rich Asians,’ & ‘Mile 22’