UK Cinema Association

The UK Cinema Association, the trade body representing cinema operators in the United Kingdom, has added a slew of notable names to their campaign aimed at securing additional government support for their member theaters. The social media-based media campaign, #KeeptheMagicAlive,...

The UK Cinema Association (UKCA) released two animated videos Wednesday, aiming to explain safety protocols on both patrons’ and theaters’ parts in a fun and entertaining way. Each video runs about a minute and a half while detailing procedures outlined...

The UK Cinema Association (UKCA) released two reports Thursday detailing procedures, guidelines, and recommendations for reopening. The first documents deals with indoor cinemas, while the second handles drive-in and outdoor cinemas. Each report contains eight sections, titled: Thinking about risk...