Trailer Impact: ‘LEGO Movie 2’ Posts Highest Recall at 20.7%; ‘Avengers: Endgame’ Posts Most Interest in a Cinema View at 76.0%

Top Three Trailers with Highest Recall Score Among Moviegoing Audiences

Moviegoers tell us the trailers they most recall seeing at their most recent visit to a cinema, among films opening in the next 10 weeks.

The LEGO Movie 2: The Second Part

Warner Bros.

Friday, February 8

  • 20.7% of moviegoers (351 respondents) saw and recalled this trailer this week.
  • That’s down from 23% last week and also down from a 24.7% peak.
  • It spends its fifth week in the top three on the recall metric, and its fourth non-consecutive week at #1.
  • Chris Pratt and Elizabeth Banks star in this animated sequel about the adventures of the popular building-block toys.

Captain Marvel

Disney

Friday, March 8

  • 20.3% of moviegoers (344 respondents) saw and recalled this trailer this week.
  • That’s down from a 23% peak last week.
  • It spends its second week in the top three on the recall metric, both at #2.
  • Brie Larson and Samuel L. Jackson star in this superhero origin story, Marvel’s first female lead after rival DC Comics struck box office gold with Wonder Woman.

Dumbo

Disney

Friday, March 29

  • 16.2% of moviegoers (275 respondents) saw and recalled this trailer this week.
  • That’s down from 20% last week and also down from a 21.1% peak.
  • It spends its third week in the top three on the recall metric, all at #3.
  • This live-action remake of the animated Disney classic centers on an elephant who can fly.

Top Three Trailers with Highest Cinema Interest Among Moviegoing Audiences

Moviegoers tell us the wide release titles they’re most likely to see at a cinema, based on trailers recently played at theaters, among films opening in the next 10 weeks.

However, we’re making an exception to our usual “next 10 weeks” rule… read on…

Avengers: Endgame

Disney

Friday, April 26

  • While Trailer Impact usually only measures films coming out in the next 10 weeks, we’d added Avengers: Endgame to the survey after it posted the most global views online ever for a trailer within its first 24 hours.
  • 76.0% of respondents who saw the trailer this week said they intend to see it in theaters.
  • That’s up slightly from 75.4% last week but down from a 78.6% peak, yet still ranks among the highest numbers we’ve ever measured.
  • It spends its sixth week (all of its tracking weeks) in the top three on the ‘interest in a cinema view’ metric, all at #1.
  • This intended final installment of the blockbuster Avengers superhero franchise stars an ensemble cast including Robert Downy Jr., Scarlett Johansson, Chris Hemsworth, Mark Ruffalo, and Jeremy Renner.

Captain Marvel

Disney

Friday, March 8

  • 61.8% of respondents who saw the trailer this week said they intend to see it in theaters.
  • That’s down slightly from 62.6% last week and also down from a 70.7% peak, but is still an excellent score.
  • It spends its fifth week (all of its tracking weeks) in the top three on the ‘interest in a cinema view’ metric, all at #2.

Spider-Man: Far From Home

Sony

Friday, July 5

  • While Trailer Impact usually only measures films coming out in the next 10 weeks, we added Spider-Man: Far From Home to the survey this week after its trailer debuted with large online numbers.
  • 60.7% of respondents who saw the trailer this week said they intend to see it in theaters.
  • It spends its first week (its only tracking week so far) in the top three, at #3.
  • Tom Holland returns as the iconic superhero in a Europe-set story, along with a new character Mysterio played by Jake Gyllenhaal.

Trailer Impact is a service provided by Boxoffice Media parent company Webedia Movies Pro. To subscribe to the full service, which includes exclusive data about the top 25 trailers of the week, click here.

Jesse Rifkin

1 Comment

  1. Avatar
    Al Patrickson January 24, 2019

    Glad Captain Marvel is still hanging in there at #2.

    Reply

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