Trailer Impact: ‘Crazy Rich Asians’ Posts Highest Recall; ‘Venom’ Sparks Most Positive Interest

Top Three Trailers with Highest Recall Score Among Moviegoing Audiences

Moviegoers tell us the trailers they most recall seeing at their most recent visit to a cinema.

Crazy Rich Asians (Warner Bros.)

Wednesday, August 15 [yesterday]

  • 18% of moviegoers (149 respondents) saw and recalled this trailer, its new peak.
  • That’s up from 13% last week and bests its previous peak of 14%.
  • The title spends its second week in the top three and first at #1 on the recall metric, after ranking #2 last week.
  • The romantic comedy follows a New York City woman unaware that her boyfriend is fabulously wealthy and considered one of the most eligible bachelors in Singapore.

Venom (Sony Pictures)

Friday, October 5

  • 14% of moviegoers (118 respondents) saw and recalled this trailer, during its first week of theatrical tracking.
  • The title spends its first week in the top three.
  • Tom Hardy stars in this Spider-Man spinoff focusing on one of the franchise’s most iconic villains: a journalist who becomes superhuman after his body fuses with an alien.

Alpha (Sony Pictures)

Friday, August 17 [tomorrow]

  • 13% of moviegoers (106 respondents) saw and recalled this trailer, its peak.
  • That’s up from 9% last week, its previous peak.
  • The title spends its first week in the top three on the recall metric, after ranking #7 last week.
  • The action adventure follows a teenage boy during the Ice Age and his relationship with a lone wolf abandoned by its pack.

Top Three Trailers with Highest Interest Among Moviegoing Audiences

Moviegoers tell us the wide release titles they’re most likely to see at a cinema, based on trailers recently played at theaters.

Venom (Sony Pictures)

Friday, October 5

  • 91% positive interest score, on its first week of theatrical tracking.
  • 64% of respondents said they were “definitely” interested.
  • The film spends its first week in the top three and also first at #1 on the positive interest metric.

Mile 22 (STX Entertainment)

Friday, August 17 [tomorrow]

  • 87% positive interest score, its peak to date.
  • That’s up from 74% last week and bests its previous peak of 85%.
  • 35% of respondents said they were “definitely” interested.
  • The film ties its #2 peak on the positive interest metric, spending a third nonconsecutive week in the top three after ranking #7 last week.
  • Mark Wahlberg stars in this action thriller about a CIA agent who must transport an asset with top-secret information.

Alpha (Sony)

Friday, August 17

  • 79% positive interest score.
  • That’s up from 75% last week, but down from a 91% peak last month.
  • 34% of respondents said they were “definitely” interested.
  • The film spends its first week in the top three on the positive interest metric, after ranking #5 last week.

Trailer Impact is a service provided by Boxoffice Media parent company Webedia Movies Pro. To subscribe to the full service, which includes exclusive data about the top 25 trailers of the week, click here.

Jesse Rifkin

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