Trailer Impact: ‘The Meg’ Posts Highest Recall; ‘The Happytime Murders’ Sparks Most Positive Interest

Top Three Trailers with Highest Recall Score Among Moviegoing Audiences

Moviegoers tell us the trailers they most recall seeing at their most recent visit to a cinema.

The Meg (Warner Bros.)

this Friday, August 10

  • 16% of moviegoers (169 respondents) saw and recalled this trailer, its highest score to date.
  • That’s up slightly from 15% last week, its previous peak.
  • Second week in the top three and first at #1 for the recall metric, after placing #3 last week.
  • Jason Statham stars in the action thriller about a deep sea rescue diver tasked with saving the crew of a submersible trapped at the bottom of an ocean — surrounded by a giant 75-foot-long shark species previously believed extinct.

Dog Days (LD Entertainment)

Wednesday, August 8 [yesterday]

  • 13% of moviegoers (135 respondents) saw and recalled this trailer, its highest score to date.
  • That’s up from 8% last week, its previous peak.
  • First week in the top three for the recall metric, after ranking #8 last week.
  • The comedy follows the lives of unrelated people in Los Angeles whose lives intersect as a result of their pet dogs.

Crazy Rich Asians (Warner Bros.)

Wednesday, August 15

  • 12% of moviegoers (132 respondents) saw and recalled this trailer.
  • That’s down from 14% last week, its peak.
  • Even though the recall percentage was down, the film enters the top three for the first time, after ranking #4 last week.
  • The romantic comedy follows a New York City woman unaware that her boyfriend is fabulously wealthy and considered one of the most eligible bachelors in Singapore.

Top Three Trailers with Highest Interest Among Moviegoing Audiences

Moviegoers tell us the wide release titles they’re most likely to see at a cinema, based on trailers recently played at theaters.

The Happytime Murders (STX)

Friday, August 24

  • 86% positive interest score, its peak to date and up from 72% last week.
  • 45% of respondents said they were “definitely” interested.
  • The film spends its second nonconsecutive week in the top three and first at #1.
  • Interestingly, the film ranked in 10th place by positive interest last week. No readily apparent explanation for the sudden huge jump to #1.
  • Melissa McCarthy stars in the R-rated comedy about a world in which humans and talking puppets coexist.

Alpha (Sony)

Friday, August 17

  • 78% positive interest score, up from 74% last week but down from a 91% peak last month.
  • 34% of respondents said they were “definitely” interested.
  • The film spends its second nonconsecutive week in the top three, after ranking #6 last week.
  • The action adventure follows a teenage boy during the Ice Age and his relationship with a lone wolf abandoned by its pack.

Searching (Sony)

Friday, August 24

  • 78% positive interest score, up from 73% last week but down from a 93% peak last month.
  • 25% of respondents said they were “definitely” interested.
  • The film spends a third nonconsecutive week in the top three, after ranking #8 last week.
  • John Cho stars as in this thriller a father searching for his missing teenager daughter using her laptop and other digital devices.

Trailer Impact is a service provided by Boxoffice Media parent company Webedia Movies Pro. To subscribe to the full service, which includes exclusive data about the top 25 trailers of the week, click here.

Jesse Rifkin

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