Twitter Futures – New ‘Mockingjay’ Trailer Underwhelms
Friday Evening Update: The Hunger Games: Mockingjay Part 2 debuted its teaser trailer this past Tuesday where it generated 96,687 tweets. The big comparison here that comes to mind is Mockingjay Part 1 which had 80,602 tweets after its teaser trailer was released last July. Looking a little closer though, if we look at the day before, of and after trailer release Part 1 had 170k tweets, Part 2 just 130k. The franchise is coming off of the weakest opening of its three films but with early buzz not overwhelming I dare say that the Hunger Games fever might be dissipating.
The Martian also debuted its first trailer this past week, with a 53,083 tweet performance on Monday. Based on the acclaimed book the film had a great start considering its Sci Fi genre and that it will likely skew 30+. To put its 53k debut number into perspective that is more than any Interstellar trailer managed. Provided the reviews and word of mouth are positive this could have a very strong run into the holiday season.
Twitter Top 10 Movies for the week of June 5th to June 11th
|11/20/15||The Hunger Games: Mockingjay – Part 2||163,630||1 (+3)||192.53%|
|11/25/15||The Martian||105,392||2 (+19)||1235.26%|
|12/18/15||Star Wars: The Force Awakens||99,383||3 (-1)||-4.68%|
|7/24/15||Paper Towns||43,750||5 (-2)||-49.58%|
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