Weekend Forecast: ‘Escape Room’ to Offer First New Release of 2019
Following a solid holiday corridor to cap off 2018, the new year begins with one wide release as holdovers will continue to remain the strength of the current market.
Opening Weekend Range: $12 – 17 million
- Positioned as the only wide release this weekend, teen and young adult crowds who have already checked out the holiday season’s high profile films could drive attendance.
- The horror genre has continued to over-perform more often than not, and a PG-13 rating here further aids the potential of ticket sales to those under 18. The lack of major titles in the genre since Halloween could also boost interest.
- Optimistic pre-release tracking trends have compared well to Truth or Dare, although the studio conservatively expects around $10 million this weekend.
- After a busy holiday slate, and with no franchise-like brand name, it’s reasonable to expect initial demand will be more conservative than films like Blumhouse’s Truth or Dare or last January’s Insidious: The Last Key.
Top 10 vs. Last Year
Boxoffice projects this weekend’s top ten films will earn approximately $112 million. That would represent a 22 percent decline from the same frame last year when Insidious: The Last Key debuted in second place behind Jumanji: Welcome to the Jungle, while ahead of Star Wars: The Last Jedi and The Greatest Showman.
|Film||Distributor||3-Day Weekend Forecast||Projected Domestic Total through Sunday, January 6||% Change from Last Wknd|
|Mary Poppins Returns||Disney||$19,000,000||$141,900,000||-33%|
|Escape Room||Sony / Columbia||$13,600,000||$13,600,000||NEW|
|Spider-Man: Into the Spider-Verse||Sony / Columbia||$12,800,000||$133,400,000||-32%|
|The Mule||Warner Bros.||$8,000,000||$80,100,000||-34%|
|Ralph Breaks the Internet||Disney||$4,300,000||$186,800,000||-36%|
|Holmes and Watson||Sony / Columbia||$3,500,000||$28,500,000||-53%|
Forecasts subject to change as location counts are finalized before Friday.
Contact us for information about subscribing to Boxoffice.com’s suite of forecasting and data services.