Weekend Forecast: ‘Mission: Impossible – Fallout’ & ‘Teen Titans GO! to the Movies’
The final frame of July marks the sixth entry in Tom Cruise’s only career franchise (until next year’s Top Gun sequel, anyway) and the summer’s final all-animated release.
Mission: Impossible – Fallout
Opening Weekend Range: $60 – 75 million
Momentum continues to build ahead of opening weekend as the sixth entry in the 22-year-old film franchise is riding a wave of incredible reviews. Social media growth has far outpaced that of Mission: Impossible – Rogue Nation and fellow late summer action releases like Jason Bourne and Star Trek Beyond. Traditional tracking similarly points to a franchise-best opening weekend as awareness and interest levels continue to impress. With strong word of mouth expected, and a 3D price boost in overseas markets, a run beyond $200 million domestically and $700 million+ globally looks more than feasible for summer’s final tentpole release.
Teen Titans GO! to the Movies
Opening Weekend Range: $15 – 23 million
Opening just two weeks after Hotel Transylvania 3 may cut into the target audience, but the existing brand and popularity of superheroes is expected to play to this film’s advantage — especially given its own strong reception thus far. Excluding next week’s Christopher Robin, this release has a clear run through the rest of summer with no direct competition through Labor Day. Twitter activity has been comparable to The Emoji Movie, although Facebook growth has been more modest.
Boxoffice projects this weekend’s top ten films will earn $160 million or more at the domestic box office. That would mark at least a 19 percent growth from the same frame last year when Dunkirk led the market in its second frame over new releases Emoji Movie and Atomic Blonde as part of an overall $134.1 million top ten.
|Film||Distributor||3-Day Weekend Forecast||Projected Domestic Total through Sunday, July 29||% Change from Last Wknd|
|Mission: Impossible – Fallout||Paramount||$70,000,000||$70,000,000||NEW|
|Teen Titans GO! to the Movies||Warner Bros.||$17,500,000||$17,500,000||NEW|
|Mamma Mia: Here We Go Again!||Universal||$16,500,000||$70,400,000||-53%|
|The Equalizer 2||Sony / Columbia||$15,700,000||$66,400,000||-56%|
|Hotel Transylvania 3: Summer Vacation||Sony / Columbia||$12,800,000||$118,300,000||-46%|